Copyright 2006 Dreamamillion.com. All rights reserved.
Why E-Commerce Sites Fail
Invisible To Search Engines
A primary source of visitors to your e-commerce web site will be generated by natural search engine listings.
Unfortunately most e-commerce web sites fail because of how they are built. They are built in a way that makes the majority of pages invisible to search engines.
This means no matter how much money and time you invest in optimizing your pages for search engines, if they're invisible, it's all for nothing.
Site Doesn't Sell
The majority of e-commerce web sites fail to convert visitors into buyers for the following reasons:
- The site has an unprofessional look and feel. Because of this, it fails to generate trust, leaving visitors unwilling to commit to buying online.
- The site has confusing page layouts. This makes it difficult for visitors to find what they're looking for. It results in visitors leaving the site before buying.
- The site content is poorly written. Site content determines if the visitor has enough information to want to buy the product. Poorly written content will affect that decision.
- The quality of these three elements will directly impact on the percentage of visitors that turn into buyers.
See Page 3 for more information...
Our few specially selected tools are chosen
for their established success!